Capitalization on the Trend – Increased Demand in Takeout and Delivery and Decreased Restaurant Dinings

2014 marked the year of on-demand services being launched across the major cities of the world. The on-demand services for automobiles and transport such as Ola and Uber were the firstly launched and the highest-grossing handy application across platforms nowadays.

Online Food Order and Take-away

Food delivery systems have its origin a few years beginning with Pizza corners delivering hot and fresh pizza at the customer’s doorstep within a speculated time. With the onset of on-demand technology and services, the food industry also took its turn into digitalizing ordering food online. Ever since then there has been significant growth in the business. Within the span of three asper recent studies the online food delivery business is to triple its overall growth as compared to that of brick-and-mortar food businesses.

The scene in the US has changed to such that almost half its population prefer to takeout or have food delivered to them rather than dining at a restaurant except for special occasions. Restaurants have taken over digitalizing its services using independent online food ordering and delivery platforms, third-party food delivery platforms or hybrid food delivery platforms.

During the National Restaurant Association Show of 2019, the trend of third-party ordering and off-premise dining was on the top of the list. Innovative technology and digitalization of restaurant services were among the hottest topics of discussion which also pointed out on the reduction of food cost and labour costs using efficient automation facilities.

Convenience is imperative to customers, especially for the millennial community of this century who compose a major part of the population. Citing the lack of time and chores of daily duties and responsibilities, convenient dining options is inevitable for the millennial community. Studies have proven that the millennial community tend to spend about 40 per cent of their savings as part of dining. This includes both online takeaways and deliveries and also restaurant dinings. Who wouldn’t like to enjoy an evening at home watching Netflix or Amazon Prime Video? The millennial community after the tiresome week does prefer staying cosy at home rather than being outdoors on a day off.

Third-party food delivery platforms such as Doorddash, GrubHub, Uber Eats, Swiggy and Zomato are all topping charts in the online food marketplace. When comparing to service extended in the restaurants, restaurants face the criteria of fulfilling the restaurant level standards in the quality ad quantity of food parcelled for delivery to the customers. Among such facilities, it is very evident that customers prefer mobile ordering facilities. Customers are also willing to pay tips for faster deliveries. Partnering with third-party delivery service providers will help restaurants to earn better and reduce the cost of transport and packaging.

Such requirements have brought in a significant increase in the requirements for third-party online food order and delivery systems. 80% of fine dining and casual dining use a third-party delivery operator for delivery.

third-party online food order and delivery systems

Capitalizing such an opportunity will require the restaurants to evolve, as the users or the millennial community depict varied behaviors as compared to that of old diners. This makes it a requirement for customization of the business. Restaurants need to provide customers with fresh, creative and personalized items on the menu. Restaurants will have to improve their digital presence for customers to gain a better dining experience. With implement a few points such as:

  • User-friendly designs: The application must be customer-friendly to ensure the best customer experience.
  • Fresh and creative menu: Bringing in fresh flavours, new cuisines and different presentation will attract more customers towards online food order and delivery applications.
  • Easy payment options: Installing safe and secure payment networks along with add-on features to remember the address and payment details will ease the checkout system.
  • Surplus options for offers and discounts: This is one feature that can easily bring in a lot of traffic to use the application. Social media can be used as a media to advertise and bring in public attention to the brand.
  • Various restaurants and diners: Partner with different restaurants and diners to provide several foods and cuisine options for the customers.
  • Reviews and ratings: Employing the review and rating features help customers to purchase from the best-rated restaurants and eventually increases the trust with the brand.

The trend of take-aways and delivery over restaurant dining has instilled the requirement of using real-time tracking systems for organised and optimised working of the system. Installing a real-time tracking system will help both the customers and the service providers.

Real-time Foor Order and Delivery Tracking for Customers

  • Signup for the account with the customer’s details
  • Scroll through the variety of cuisines to place the order.
  • Online payment options.
  • Track the order status: Restaurant accepts the order, food under preparation and food packed and sent out to the driver.
  • Track the delivery status: Using the routing feature of the application, the customer can view the ETA (estimated time of arrival) and the route followed by the driver to deliver the ordered meal.
  • Add reviews and ratings on the purchase and delivery.
Fine Dining at a Restaurant

Real-time Foor Order and Delivery Tracking for Service Providers

  • Track the order status: Restaurant accepts the order, food under preparation and food packed and sent out to the driver.
  • Assign orders and vehicles to respective drivers.
  • Generate reports on orders and payments.
  • Track the delivery status: Delivered.
An opened pizza box

Real-time Food Order and Delivery Tracking for Delivery Persons

  • Receive updates on the order including the products and price.
  • Receive the optimized route evaluated using the assigned orders to each delivery person.
  • Generate reports on orders and payments.

If you have a restaurant business or are to begin one soon, it is a must to install a real-time food order and delivery tracking software for the smooth running of the business online and ensuring the best possible customer satisfaction.

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